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There is a great response to a post in the forums from MitchFlorida that basically says, ‘not all customers are the same.’ I agree with the basic premise completely, but I’ll take it a little further… The exact quote is… “There are two kind of car buyers: those who like to negotiate and deal, and […] The post ALL customers like to NEGOTIATE, Right? appeared first on DealerRefresh . by Ed Brooks via DealerRefresh

This is a rant. It pisses me off to still see the sales floor referring to Internet customers and forms from the website as “Internet Department” things.  When you still hear sales agents say “oh, that’s the Internet department” you know we have a problem. C’mon, people aren’t searching for your store in Alta Vista […] The post Internet vs. Floor volume 57 appeared first on DealerRefresh . by Alex Snyder via DealerRefresh

It’s a new year, and that means we’re all thinking about how to get the best marketing ROI in 2019. To start, we have to assess- what’s been working and what hasn’t? What stays for another year, and what needs to go? It’s vital to assess the value of all your marketing efforts. But the assessment […] The post Your Marketing ROI is Not a Zero-Sum Game appeared first on DealerRefresh . by Mollie Monett via DealerRefresh

  Anyone love their phone company? If you are like me, there is nothing I abhor more than needing to call them. Every time I call, I have to do a bit of meditational breathing and mentally prepare myself for what will inevitably be hours of frustration. Not only will there be excessive hold times […] The post Please Don’t Leave Me: The Upside To Sales Empowerment appeared first on DealerRefresh . by Michelle Denogean via DealerRefresh