Automotive News Source

When did the up-bus stop coming to car dealerships? The internet choked the motor on that bus and killed it into a machine that is now fueled online. The post Where have all the UPS gone? appeared first on DealerRefresh . by Alex Snyder via DealerRefresh

CASE STUDY: Auto Dealership Group Sub Prime Lead Generation Program How we increased subprime sales revenue by 437% in 120 days I recently had an opportunity to help an automotive dealer group increase subprime sales. Their goal was to multiply last year’s numbers by 3X. So I wanted to share my findings, good and bad … Read more… The post How we increased subprime sales revenue by 437% in 120 days appeared first on DealerRefresh . by Mark Daniels via DealerRefresh

@joe.chura suggested we create a place for positivity and that is a pretty damn good idea. Here it is! An entire forum dedicated to positive and refreshing topics. Bring on the rainbows and unicorns Please start a thread any time you wish to share something positive. As this is an entirely new forum there will … Read more… The post Thank you Joe Chura for this new REFUEL forum appeared first on DealerRefresh . by Alex Snyder via DealerRefresh

Brian Pasch's Automotive Analytics & Attribution Summit (AAAS) review by Alex Snyder The post Pasch’s AAAS in Palm Beach review appeared first on DealerRefresh . by Alex Snyder via DealerRefresh

Brian Pasch's Automotive Analytics & Attribution Summit (AAAS) review by Alex Snyder The post Pasch’s AAAS in Palm Beach review appeared first on DealerRefresh . by Alex Snyder via DealerRefresh

FRIKINtech and Driven Data create advertising and landing page conversions that are 100% relevant to the car shopper. The post Get lucky with Driven Data advertising and FRIKINtech conversion appeared first on DealerRefresh . by Alex Snyder via DealerRefresh

We’ve wrapped up October’s work and we’re swaggering into November with our site feeling so fresh and so clean, clean. The DealerRefresh site got a redesign, offering a sleek appearance, easy navigation, and more. We also saw some pretty interesting topics on the forum, from dealership blogs to digital retailing to data drama. Jump in … Read more… The post A DealerRefresh Recap: Our New Redesign, SpinCar, Digital Retailing, and More appeared first on DealerRefresh . by Jeff Kershner via DealerRefresh

It’s a hard topic to write, being somebody who is so focused in on helping dealerships allocate MORE money into digital strategies, to come out with such a revolting and nearly contradicting article subject like this. And let’s face it – there are hundreds of dealers and vendors who would rather turn a blind eye … Read more… The post The Truth – Why Facebook Ads are Costing DEALERS Thousands! appeared first on DealerRefresh . by John Hozjan via DealerRefresh