Automotive News Source

If you haven’t fully optimized your dealer’s free Google My Business (GMB) listing, you’re missing out on VALUABLE Google searchers who could be visiting your website and even your dealer. To help you out, I put together 10 optimization recommendations that EVERY dealer should use on their GMB listing going into 2020. Here they are: … Read more… by Joe Friedrichsen via DealerRefresh

Happy Holidays and Merry Christmas to the DealerRefresh Community!! by Jeff Kershner via DealerRefresh

Was chatting with some of @jon.berna‘s folks and they jokingly claimed Jon makes them pack their parachutes after they jump out of the plane It got me thinking about the different stages/types of companies out there on the innovation-perception scale: Naive InnovatorsJumped out of the plane thinking they’d be able to fly away like Superman. … Read more… by Alex Snyder via DealerRefresh

It still happens today. Internet managers, BDC agents, and salespeople still send "your presence is your leverage" emails & texts to customers. Someone just showed me one. A customer goes onto the dealer’s website and clicks the "Get Price" call to action button to receive a slew of emails asking when they can come test … Read more… by Alex Snyder via DealerRefresh

It still happens today. Internet managers, BDC agents, and salespeople still send "your presence is your leverage" emails & texts to customers. Someone just showed me one. A customer goes onto the dealer’s website and clicks the "Get Price" call to action button to receive a slew of emails asking when they can come test … Read more… by Alex Snyder via DealerRefresh

Happy holiday season, Refreshers! It’s time to recap some of November’s best forum topics, running the gamut from social media, digital retailing updates, Tesla’s latest reveal, plans for the next decade, and a few surprises. Special Ad Categories & Other Social Topics If you haven’t heard by now, Facebook requires advertisements be categorized under the … Read more… The post A DealerRefresh Recap: Cybertrucks, TikTok, Plans for 2020, and More appeared first on DealerRefresh . by Jeff Kershner via DealerRefresh

Have you updated your iPhone yet? Better hope your customers haven’t. BDCs and sales teams alike tend to bellyache about how difficult it is to get shoppers to pick up the phone when they follow-up. Well prepare for a gut punch, because that is going to turn from an ache to a major pain. One … Read more… The post What Happens When Customers Stop Answering the Phone? One Major Way the iPhone Hurts Your Sales appeared first on DealerRefresh . by Joe Webb via DealerRefresh