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An “op-ed” piece https://ift.tt/2LLNiEC As the infamous vendor in the automotive space struggling with the balance of bringing bold innovation while also staying relevant for dealerships, this commercial resonated with me (seriously, watch it). Dealerships have good processes in place– you invest in SEM with an agency, you have a working website (most of the […] The post “Just OK is not OK”, inspired by the recent AT&T commercials appeared first on DealerRefresh . by Ilana Zur via DealerRefresh

Even after years of presenting at different auto conferences and show, I love speaking with dealers and partner clients about the state of the industry and the impact of vehicle merchandising. I learn just as much as I teach. During a recent presentation, I revealed the three truths that remain constant in the realm of […] The post The Three Truths About Vehicle Merchandising appeared first on DealerRefresh . by Russ Daniels via DealerRefresh

A few years ago, tech company managers were sitting around a room, and someone started lamenting about a bad experience they had buying a car… and someone else nodded their head… and by the end of the meeting, they had decided that customers don’t want to buy cars from dealers anymore; customers want to buy […] The post Digital Retailing: Just a New Objection? appeared first on DealerRefresh . by Christine Plunkett via DealerRefresh