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The salesperson that used to sell his or her 8 cars and hang right in the middle of the pack is now selling 30 cars a month. 30 units delivered is the new 8 at significantly impacted-by-COVID-response dealerships. And I think this is a positive! This is obviously a dramatic change happening for a few … Read more… by Alex Snyder via DealerRefresh

As General George Smith Patton Jr said “if everyone is thinking alike, then somebody isn’t thinking.” This quote came up during a recent interview I did with my good pal, and fellow automotive prognosticator, Eric Miltsch. If you’ve tuned into social media these past few months, you’re a brave soul. Not since the Chernobyl disaster … Read more… by Bill Playford via DealerRefresh

How to Rock Your Sales Event with Precautionary Measures in Place Memorial Day weekend has historically been a weekend of epic deals in the automotive industry. This is a 3-day window to move a large amount of inventory in a short time. Then COVID-19 happened. Car dealers are an essential business, but with many states … Read more… by TabFlythe via DealerRefresh

Reduce the staff from 20+ people to 5, and become the #1 United States Volvo store in the middle of a pandemic in a state where you cannot do deliveries at the dealership. Is pandemic selling tough? Try doing it in a state where deliveries must be at the customer’s home. With those homes next … Read more… by Jeff Kershner via DealerRefresh

After using a laptop screen exclusively for more than a decade, I decided to breakdown and buy an external monitor. Since a decent next to the top of line monitor costs a much as a used car, I wanted to do a little research. So, off to YouTube I go to try to gather some … Read more… by Bill Playford via DealerRefresh