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LIVE Today at 1:00 PM EST Today (Friday March 29th) marks the last Friday in Women’s History month and we’re closing it down on Social Media. The stigma that social media doesn’t sell cars is alive and well, but examples that break the stigma are everywhere. We’re going to explore the history of social for […] The post RefreshFriday – Sales from Social are a Myth appeared first on DealerRefresh . by Jeff Kershner via DealerRefresh

Talking about intimidation and pressure in the forums the other day, I was reminded of a deal I wrote ‘back in the day.’ I think I was between my 2nd and 3rd year of selling cars, so this would have been 1998ish.  I had “graduated” from the Honda showroom, and moved next door to our […] The post Stories from the sales floor, with John Quinn : Story #2 appeared first on DealerRefresh . by John Quinn via DealerRefresh

Should I Ever Use a VDP as a Landing Page? Let’s be honest: This is not an uncommon question. We have discussed before here on DealerRefresh in the dealer forums. It’s important to understand best practices for all digital marketing strategies. The answer, most times, is the same. Let the customer’s intent and expectations drive […] The post Should I Ever Use a VDP as a Landing Page? appeared first on DealerRefresh . by Dane Saville via DealerRefresh

Imagine you walk into your neighborhood hardware store – let’s call it Joe’s Hardware and Lumber. Joe’s has been around for decades – family owned, involved in local charity, and a brand that has a strong local reputation.  You’ve got a remodel project going on and you’re in need of a new hammer. In the […] The post Drop the Hammer on 3rd Party Listings appeared first on DealerRefresh . by Joe Dallas via DealerRefresh