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Gender: we all know it’s a hot topic in automotive.  Whether it’s how to sell to the millennial woman or to the classic emotional male buyer, we’re constantly analyzing the difference between male and female shopping patterns.  We’re dissecting how to market to them, negotiate with them, and then retain them as loyal customers. As […] The post The Debate of the Century: The Effect of Gender on the Car Buying Process. appeared first on DealerRefresh . by Ilana Zur via DealerRefresh

Is there anything better than going to Las Vegas in mid-August? Perhaps some roofing work in southern Texas? Or maybe an asphalt job through Death Valley? Ok, we get it, it’s HOT in Las Vegas in August – and Digital Dealer 27 was hot as well! The direct flight from Cincinnati to Las Vegas was […] The post Digital Dealer 27 Review with Kevin Frye #DD27 appeared first on DealerRefresh . by Kevin Frye via DealerRefresh

If you’re looking to the end of the month and are feeling like your lead funnel isn’t as full as you’d like, there’s good news. With the help of a few tools, you can re-engage cold leads and find warm leads you thought were lost. 1. Use Sales Intelligence to Reconsider Lost Leads Our data […] The post 3 Tools to Re-Engage Cold Leads appeared first on DealerRefresh . by Laura Hemphill via DealerRefresh

The prospect of the automotive business development center is appealing, with the promise of an appointment generation machine that will supercharge your sales floor. That said, building and sustaining a successful BDC is a difficult process for every car dealership. The processes that need to be implemented and the staff that need to be hired […] The post Common BDC Questions from the Community appeared first on DealerRefresh . by Andrei Smith via DealerRefresh

Instead of overhauling the retail car shopping experience to be fully online, start by taking some of the best marketing tactics from ecommerce and putting them to work for automotive. Here are two major strategies to steal from ecommerce that will personalize your marketing to better engage leads and improve the sales process at your dealership. The post What Dealerships Can Learn From Ecommerce (And No, It’s Not Selling Cars Online) appeared first on DealerRefresh . by Laura Hemphill via DealerRefresh

If you ask your Internet leads for a phone number before answering their question or providing a price, you’re doing it wrong. And how many damn times do you need to be told this 101 crap? That’s my summation on this article. If your initial email response is to provide a price with other vehicle […] The post Training customers to ignore your emails appeared first on DealerRefresh . by Alex Snyder via DealerRefresh