What Dealerships Can Learn From Ecommerce (And No, It’s Not Selling Cars Online)

Instead of overhauling the retail car shopping experience to be fully online, start by taking some of the best marketing tactics from ecommerce and putting them to work for automotive. Here are two major strategies to steal from ecommerce that will personalize your marketing to better engage leads and improve the sales process at your dealership.

The post What Dealerships Can Learn From Ecommerce (And No, It’s Not Selling Cars Online) appeared first on DealerRefresh.


by Laura Hemphill via DealerRefresh

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