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Showing posts from March, 2020

Cars.com Tracks Impact of COVID-19 on U.S. Auto Industry: Car Buyers Are Embracing More Online Shopping Activities and Increasingly Putting the Brake

CHICAGO – Leading automotive digital solutions provider CARS Inc. (NYSE: CARS) announced today new insights from its research to determine the impact of COVID-19 on the U.S. automotive industry. The company found that while many dealerships are experiencing historically low foot traffic and many have closed showrooms completely, tens of millions of people are still … Read more… by Cars.com PR via DealerRefresh

The Salesman’s CoronaVirus Survival Guide

We are living in unprecedented times with the Corona Virus forcing state’s to issue stay at home orders, social distancing, and business shut downs. This unknown is causing fear, confusion, not to mention, destroying daily routines. It leads to a feeling that we aren’t in control of our lives anymore. Now, most dealers I have … Read more… by Christian Younggren via DealerRefresh

Google just announced a $800 Million relief program for SMBs

Hello DealerRefresh community, Please check this program from Google during this time. The Google team asked us to share with the communities we are involved. COVID-19: $800+ million to support small businesses and crisis response Our commitment to support small- and medium-sized businesses, health organizations and governments, and health workers. blog.google Hopefully you can apply … Read more… by Jay Radke via DealerRefresh

March Madness Shifts the Landscape for Vehicle Incentive Strategies

March madness typically springs buyers back into the market as many consumers benefit from the extra cash of a tax return. This March, however, saw most shoppers sent home amid COVID-19 concerns to guard against infection, severely impacting our economy and teaching us new terms like “social distancing.” The entire distribution chain for new and … Read more… by Brad Korner via DealerRefresh

Automotive Retail Disruption: How Process Would’ve Made a Difference

Automotive Retail Disruption: How Process Would’ve Made a Difference We all know good habits are learned in bad times, and bad habits are learned in good times. For virtually every car dealer in America, the good times started sometime around 2011, and ended suddenly in mid-March 2020. An industry disruption no one could’ve predicted. So, … Read more… by Steve Stauning via DealerRefresh

Do Not Use This New Google My Business Feature

Do not use Google’s new “Temporarily closed” GMB label if your dealership needs to temporarily close due to COVID-19. The problem with using this new feature is that you’ll first have to contact GMB support. There isn’t currently an option for you to access this label on the dashboard. Also, you won’t be able to … Read more… by Joe Friedrichsen via DealerRefresh

Daily Impact of COVID-19 on Dealerships

Check out what @Jon Berna and his team are offering to the industry.. All reports are automatically update each night on the most important metrics dealerships should be monitoring to understand the real impact this has on business. Find out how this climate effecting the dealer industry.. I’ll do my best to keep this updated … Read more… by Jeff Kershner via DealerRefresh

It’s 7:13 pm PST. My phone rang six times today with spam calls

This has happened to you, right? Articles and headlines like this and this tell similar stories — spam calls keep increasing. The Federal Communication Commission (FCC) says these unwanted calls represent their top consumer complaint and highest priority. Good news – you’re not alone. Various players are trying to fight the madness. Phone carriers are … Read more… by Mike Haeg via DealerRefresh

Calm down on COVID-19 fears

This week started with a change to nearly every life in the United States. People love change! They respond well to it and always react rationally. They do not hoard, they shy away from rumors of worse things, and they absolutely continue onward with their big purchase decisions. Oh, wait… No, they don’t. People are … Read more… by Alex Snyder via DealerRefresh

HOW TO: Automate Your Dealership’s Google My Business Posts

Most car dealers understand the importance of Google My Business Posts but don’t have the time or resources to dedicate to it. Today, I’m going to show you how to fully automate the process of regularly posting to your Google My Business profile! Essentially we’ll be taking the best content you’re already posting on Facebook … Read more… by reverson via DealerRefresh