Automotive News Source

Certified pre-owned (CPO) sales volume set another record in 2019 – marking the ninth consecutive year of record-breaking sales. CPO sales reached 2.80 million vehicles in 2019, up 4% from 2018, exceeding the Cox Automotive forecast of 2.75 million. 2019 was the last big year of growth in off-lease units as we reached a total … Read more… by Brad Korner via DealerRefresh

Happy New Year! Time for the 2020 automotive marketing predictions. For the first time in several years, dealers face decreasing new car sales numbers and higher average prices. Fortunately, the cloud of confusion surrounding digital marketing seems to be dissipating. The industry broke away from the stigma of being slow to adopt new ideas and … Read more… by Eric Miltsch via DealerRefresh

Outdated website content may not always hurt, but it certainly never helps, either. Is it worth the effort to dust off those old pages and give ‘em a shine? The answer may surprise you. When it comes to SEO and website traffic, everyone is looking for an edge on the competition. It’s no surprise that … Read more… by TabFlythe via DealerRefresh

You’re probably thinking to yourself oh, great another essay on making gross. Well, you’ve come to the wrong place. That path is too well worn. And, frankly, giving away too much gross is the least of your worries. Most dealerships are giving away their very business, one piece at a time. The same people who … Read more… by Bill Playford via DealerRefresh

Recently my team and I uncovered a dirty secret with automotive websites. One of our clients using an unnamed website company had become victims of Black Hat SEO tactics. Our client’s website had over 1000 pages of cloned content that was added by the website company. Content cloning is done by using a script or … Read more… by Christopher Reggie via DealerRefresh