Automotive News Source

Loyalty cash offers and branded incentive programs are the first things that come to my mind when the topic of customer loyalty comes up in our industry. But what if brand loyalty ceases to be an important part of the sales funnel? The IBM Institute for Business Value recently put out its Automotive 2030 study that … Read more… The post The Automotive Industry in 2030: Say “Goodbye” to Brand Loyalty appeared first on DealerRefresh . by Jeff Kershner via DealerRefresh

INDIANAPOLIS, IN. – Driven Data, an Indianapolis-based technology company, announces the launch of its next generation marketing platform for the automotive industry. Driven Data is the first automotive solution to connect dealerships’ first party data from their CRM and DMS into both paid search and paid social automatically. This enables dealerships to drive loyalty by reaching their prior … Read more… The post Driven Data Launches New Marketing Platform to Lower Dealer Advertising Costs appeared first on DealerRefresh . by DealerRefresh Newswire via DealerRefresh

Not the best way to awaken my inactive forum account (Sorry @Jeff Kershner). But I thought I’d be the first one to report it here. Seems some digital vendors are not prepared for it, which could disrupt your advertisements and the successfulness of them. Or much worse, put you in non-compliance, resulting in moderation of … Read more… The post *URGENT* Special Ad Category – What it means for the future of Facebook! appeared first on DealerRefresh . by admin via DealerRefresh

It’s a classic sales question: to keep momentum going and make the sale, you need to follow up with leads in a way that will engage and move them farther down the pipeline. But how do you know if or when your customers really want to hear from you? It’s not that prospects don’t want […] The post Tips to Improve Follow-Up With Car Buyers appeared first on DealerRefresh . by Megan Walsh via DealerRefresh

Reconditioning is a critical step in getting a vehicle prepared for sale, both online and instore. If not done efficiently, this tends to be the stage that costs dealers time, money and engagement. Delays in reconditioning can create delays with merchandising, unless you have a process for getting vehicle merchandised through a proactive, phased approach. […] The post Connecting Digital and Physical Front-Line Ready appeared first on DealerRefresh . by Russ Daniels via DealerRefresh

Quarter three has wrapped up, and we’re heading into Q4 with some exciting DealerRefresh topics and some much needed changes to the dealer forums on the horizon. Maybe you have a gameplan ready to go to close out the year on a high note, or maybe you’re still looking for industry insights. Either way, September […] The post A DealerRefresh Forum Recap: iOS13, Facebook Reactions, Loyal Service, Cox and Rivian appeared first on DealerRefresh . by Jeff Kershner via DealerRefresh