The Automotive Industry in 2030: Say “Goodbye” to Brand Loyalty

Loyalty cash offers and branded incentive programs are the first things that come to my mind when the topic of customer loyalty comes up in our industry. But what if brand loyalty ceases to be an important part of the sales funnel? The IBM Institute for Business Value recently put out its Automotive 2030 study that …

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by Jeff Kershner via DealerRefresh

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