Automotive News Source

Car Dealer SEO: Same Old, Same Old I’ll keep this one brief. And, to answer the question you’re going to have while reading this article: No, I do not sell search engine optimization. I’ve written and spoken about the waste and fraud in automotive search engine optimization for at least a decade. Because it’s digital, … Read more… by Steve Stauning via DealerRefresh

At the time of this writing, NADA 2020 is approaching quickly. Like me, I’m sure your email inboxes and social media feeds are getting flooded. The next big event, or the next big personality, or the next big technology. Just like last year. The more people ask if I’m going, the happier I am not. … Read more… by Bill Playford via DealerRefresh

Dealers: Beware Artificial Activity Targets I get it. The dealership sold zero vehicles on a Tuesday. Salespeople spent the entire day in the vaping circle or surfing the web. No one was making their calls. Fifty Calls Per Day! To combat the lethargy, someone on the leadership team demanded action. “I want each salesperson making … Read more… by Steve Stauning via DealerRefresh

I have spent the last year analyzing CRM data as we build out our next-generation CRM platform at 360Converge. I have learned a ton along the way, and today I want to share with you five crucial steps that almost everyone ignores, yet if you used them, you would increase your appointment and sales rates … Read more… by Todd Smith via DealerRefresh

I have spent the last year analyzing CRM data as we build out our next-generation CRM platform at 360Converge. I have learned a ton along the way, and today I want to share with you five crucial steps that almost everyone ignores, yet if you used them, you would increase your appointment and sales rates … Read more… by Todd Smith via DealerRefresh

In the famous words of Bob Dylan, "The times, they are a-changing." Remember the good old days when customers had two ways of selling their car? They could either take it down to their local dealer or turn to Craigslist. For consumers, they were making a tradeoff, make more money or save more time. In … Read more… by Chad Bockius via DealerRefresh