March Madness Shifts the Landscape for Vehicle Incentive Strategies

March madness typically springs buyers back into the market as many consumers benefit from the extra cash of a tax return. This March, however, saw most shoppers sent home amid COVID-19 concerns to guard against infection, severely impacting our economy and teaching us new terms like “social distancing.” The entire distribution chain for new and …

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by Brad Korner via DealerRefresh

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