The Debate of the Century: The Effect of Gender on the Car Buying Process.

Gender: we all know it’s a hot topic in automotive.  Whether it’s how to sell to the millennial woman or to the classic emotional male buyer, we’re constantly analyzing the difference between male and female shopping patterns.  We’re dissecting how to market to them, negotiate with them, and then retain them as loyal customers. As […]

The post The Debate of the Century: The Effect of Gender on the Car Buying Process. appeared first on DealerRefresh.


by Ilana Zur via DealerRefresh

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