5 Ways to Market Your Vehicle Customization Services

Vehicle customization has been a huge industry for years. Whether you customize personal vehicles or commercial vehicles for delivery, long haul, or even food services you can have a very profitable business.

 

For  d car builders alike, the primary issue is discoverability, just like with any other business. Unless people know who you are, where you are, and how to contact you, they can’t hire you. You have to somehow let them know about all of those things.

 

So how do you market your vehicle customization services? Here are 5 easy ways.

 

Put Your Name on Your Vehicles

 

Sounds simple, right? If you have your name on the vehicles you customize, people will see it, know who did the work, and contact you if they need similar work. They may even contact your customer, the one you customized the vehicle for, and that person can give you a reference.

 

This is what car dealers already do on a regular basis and is a simple form of physical marketing. If you can get your customers to agree, a license frame that has your phone number and website on it is an excellent option. The more information you can give your potential customer on the vehicles you customize and sell, the better.

 

Physical Marketing

 

While not always seen as ideal in today’s age of digital marketing, physical marketing still works. Billboards, flyers at car and trade shows, and even simple things like your business card are all forms of physical marketing that are still valid and effective. Think of the above example, only that customer has a handful of your business cards to hand to friends and those who ask about your services.

 

Even if not, you are planting a seed for when they are ready to make a purchase. The more often they have seen you, and the more they have interacted with you in a positive way, a customer is more likely to choose you over your competition.

 

Partner with Dealers

 

There are many customers who might want to customize vehicles as soon as they purchase them. With automobiles, trucks, and motorcycles this might simply be a way to express their individuality. With commercial vehicles though, this is a necessary part of the process.

 

For instance, if you customize delivery vehicles or install restaurant equipment in food trucks, much of your work might be on new vehicles being outfitted to meet the needs of a specific customer. How do they hear about you though?

 

This is where a partnership with a dealership is invaluable. Customers are referred to you right away when they need a specific type of work done. At the same time, if you run across someone who needs a truck, you refer them to the dealer.

 

This is a win-win for both sides. You can even offer a discount to customers who come from the dealer to make the deal even sweeter.

 

Build a Website

 

Because it is a digital age, at least some of your customers are going to find you on the web, whether that is through a Google search or someone who has given them your website information. This means that for this to be effective, you have to actually have somewhere for them to go, and something for them to find there.

 

What does this mean? You need to build a legitimate website, one that has content, pictures, referrals, and even a blog. This will take some work, but it may be just the thing that will set you apart from your competition.

 

Post before and after pictures. Offer buying tips, rebuilding tips, and information on the services you provide. The customers that do find you this way will have a reason to contact you. You can also answer frequently asked questions and have forms that allow customers to ask for a quote. This gives you a chance to contact them and “hook” them as a customer.

 

SEO and Discoverability

 

In this digital marketplace, it is not enough to just have a website. You need to be present on social media, writing various places about your expertise, and sharing not only your posts, but those related to your industry as well.

 

The reason is that search engines pay attention to something called SEO, and this is what makes you and your brand discoverable. As first mentioned, this is the thing that small businesses struggle with more than anything else.

 

Conclusion

Want to be successful customizing vehicles? You are going to have to market your services, and if you start with these five ways, you will be well on your way to success.

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by Rahul Paul via Everyone's ADM Blog Posts - Automotive Digital Marketing