How Automotive Can Get More Personal with Machine Learning

Automotive dealerships are no longer competing with other dealerships to win customers in the digital world. The real competition is coming from sites outside automotive such as Amazon, Netflix, Spotify, and Tinder, which have created new standards of personalization for shoppers. These destinations use machine learning to understand customers’ wants and needs and to provide […]

The post How Automotive Can Get More Personal with Machine Learning appeared first on DealerRefresh.


by Matt DiBari via DealerRefresh

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