Should Your GM be Required to Use Facebook?

One of the universal truths I’ve found in auditing the digital advertising budget for dealers is that they overspend in many areas (third-party classifieds, paid search) and underspend in paid social media (Facebook).  There are many reasons dealers underspend in social. It could be that they’ve had agencies take a cookie-cutter approach with poor results. […]

The post Should Your GM be Required to Use Facebook? appeared first on DealerRefresh.


by George Nenni via DealerRefresh

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