CarGurus Overstating Search Results (SRP’s)

Recently, I shared a new metric that CarGurus now includes in their dealer reporting. This new metric is called “SRP Impressions”, and at the time I posted, CarGurus was showing this new metric in addition to their normal SRP metric. A week or so later, I along with many other dealers received an email from […]

The post CarGurus Overstating Search Results (SRP’s) appeared first on DealerRefresh.


by George Nenni via DealerRefresh

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