Are Dealers Measuring These 8 Facebook & Instagram KPIs?

Having trouble understanding how your dealer’s digital campaigns are performing? If so, you’re not alone. This is a common challenge for dealers and advertisers in general. To help you out, I compiled a list of key performance indicators (KPIs) that are MOST HELPFUL for dealers so they can effectively evaluate the performance of their dealer’s …

Read more…


by Joe Friedrichsen via DealerRefresh

Comments

Post a Comment

Popular posts from this blog

Engaging Email Marketing Hacks That Go Beyond Merely Reaching Inboxes

So you know who your target audience is and have created special email templates that cater to their specific interests and needs. You also have a filtered and narrowed down list of recipients to be at the receiving end of the barrage of emails that you have scheduled for the coming two months or so. But have you paused to consider whether these will serve a purpose greater than resting comfortably in your recipients’ inboxes, or worse still, spam folders? The crux of email marketing lies in being an effective problem-solver. You need to effectively answer the customers’ queries and provide solutions to their problems through not only your products and services, but also through every marketing tactic that you put into practice. For example, an academic writing service should effectively present solutions to queries such as “I need a pro to do my homework ." Similarly, a downtown vet clinic should make sure all the ‘pet’ peeves vanish in a poof with each of the marketing as well...
Read more

Car Accident Lawyer Guide to After the Accident

Image
Car accidents are growing in number annually, and it is expected that we will eventually see six million collisions or accidents per year. With a number like this, it is rather evident that in your lifetime you will be involved in an incident at least once if not more. A car accident offers a guide to follow after the event to ensure safety of all involved, to cover all legal basis, and to collect information in case a car accident lawyer is needed. The first thing you should do if you are uninjured is to immediately check to see if anyone else is injured. If you can clearly see an injury, if a person is unable to tell you if he or she is hurt, or if there is any suspicion at all that there are hurt victims, call emergency services immediately. If a person cannot move himself, do not move him. Moving a car crash victim can add to his injuries and in some cases expedite death. Professional medical technicians trained in accident site emergencies will use the proper equipment and techni...
Read more

Getting The Most Bang From Your Social Media Bucks

Image
Today, it’s a well-known fact among dealers that a consistent presence on social media properties is vital to keeping their brand in front of consumers. It has also been found that some different types of content – text, images and video – perform better than others.   However, it’s still very difficult to know what the best TIME is to post content in order to maximize exposure. Consider this: A person charged with posting 19 pieces of content a day, planning to promote just 4 of them, has an overwhelming choice of 7 TRILLION different ways they can post that content.   A recent  study by the University of Notre Dame analyzed posts from major media outlets and conducted interviews with social media managers in an attempt to discover how managers decide when to post and what type of content most impacts engagement. The study also aimed to discover how much brainpower the viewer uses when looking at the post, and what emotions it elicits.   The study found that ...
Read more