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I see the wоrld аrоund us соnѕtаntlу сhаngіng, evolving, аnd tесhnоlоgу іѕ grоwіng at аn аll tіmе high. I often wоndеr when саrѕ wіll ѕtаrt flуіng. There is ѕо much to look fоrwаrd tо, ѕо muсh tо be рrоud of, аnd mоѕt реорlе say thеrе іѕ ѕо muсh tо fеаr. I ѕроkе thіѕ раѕt wееk аt Mіllіоnаіrе Speaker Cаmр in Texas . Thеrе we listened tо mаnу tор speakers іn thе country аnd lеаrnеd frоm them. Erіc аnd I hаd a сhаnсе tо ѕреаk іn frоnt of thе аudіеnсе as wеll.Some cozy meeting with big guys in the industry. Wе ѕроkе аbоut buѕіnеѕѕ today, Internet Mаrkеtіng , аnd the futurе оf buѕіnеѕѕ process of outsourcing , as wе knоw іt. It wаѕ thе fіrѕt tіmе Erіc ѕроkе wіth mе оn stage, he dіd аmаzіnglу. Evеrуоnе there was ѕо ѕwееt and loved the сhеmіѕtrу wе hаd оn ѕtаgе. Thе wау we fеd off оf one another was "mаgісаl" said оnе реrѕоn. Anyways, there іѕ an lоt оf change happening, and іt is thе mоѕt еxсіtіng time tо bе аlіvе аnd the best tіmе іn hіѕtоrу tо bе аn еntrерrеnеur . Dіd уоu...

The majority of applicants are remaining wondering the way they should file format and set a resume which is observed by the possible employers. A few might not be in a position to afford composing best federal resume writing services  or spending money on the template of the resume. This is when the free template to guide their own resume writing is going to be best. There are lots of free resume templates which are openly available on the web. The actual applicant should commit some quality time into researching on the internet and discover few optionally available templates and then make a range of that is the best choice for the exact purpose. Templates provide an already created and set up resume which requirements only to become customized with lawsuit filer's details. For this reason utilization of the template is highly recommended within resume composing, specifically if you aren't certain of what file format and layouts tend to be most suitable. The primary considera...

The majority of applicants are remaining wondering the way they should file format and set a resume which is observed by the possible employers. A few might not be in a position to afford composing best federal resume writing services  or spending money on the template of the resume. This is when the free template to guide their own resume writing is going to be best. There are lots of free resume templates which are openly available on the web. The actual applicant should commit some quality time into researching on the internet and discover few optionally available templates and then make a range of that is the best choice for the exact purpose. Templates provide an already created and set up resume which requirements only to become customized with lawsuit filer's details. For this reason utilization of the template is highly recommended within resume composing, specifically if you aren't certain of what file format and layouts tend to be most suitable. The primary considera...

The automotive industry has changed a lot in past few decades. Not just the modern car models, the new generation car buyers, the craze for technology, but the increasing rate of subprime buyers.  Did you know that almost 25% car buyers are subprime in New York? Hence targeting subprime auto loans seems no-brainer. Even though a vehicle is the second most expensive investment of one’s life, no one can ignore the importance of it. And when someone walks into your dealership, the first thing they want is to see cars based on their financial status. And if they fall into subprime category, your sales executive must know how to help someone with less than standard credit score. Not every dealership focuses on subprime auto leads and they are still making profit, but they’re not definitely making it in the big way. Hence, if you’re also one of them then you’re missing out on big conversion. Here’s why- You can still earn profit from old inventory: Once your inventory touches more t...

Ever since the unveiling of “highlights” on Instagram, people have been struggling to find ways to properly utilize them. While some influencers and businesses use them to show off contact info, others have found creative ways to make them both eye-catching and functional. At Dealer Authority, we have arranged our highlights into different categories that […] The post Mastering Instagram Highlights in 10 Easy Steps appeared first on DealerRefresh . by Brian Michael West via DealerRefresh

BMW and Audi are both known for making high-quality cars, but that doesn’t mean they’re perfect. Every car make seems to have some sort of kryptonite, and these two manufacturers are no different. If you own one of these cars, there are four possible repairs that won’t surprise your mechanic at all. Electrical Issues Audis and BMWs both experience frequent electrical system glitches. In BMWs, the most common electrical fault is an inability to control the power windows. Audi problems focus more on brake light and turn signal issues. If you’re faced with these issues, solving the problem is fairly affordable. Car repairs aren’t always so cut and dry, however. Things can get costly if your mechanic has to try and track down faulty wiring. Oil Leaks While the Audi A4 is perhaps the worst oil leak culprit, both car makers have issues with oil. Audis typically leak oil from multiple places, so always have your mechanic check the camshaft seals, valve cover gaskets and crankshaft seals...

When it comes to sales and service transactions in the retail automotive industry, a main strategy in acquiring new customers or repeat business has always been to offer discounts. Most auto dealer advertisements on television, radio, online, or delivered via any other medium, are based around price discounts. “Save $12,000 off MSRP on this truck,” or “Come in and get an oil change for just $19.99,” are common messages dealerships use to bring in new customers and reignite relationships with those who may have disconnected from the dealership. But are discounted promotions a sound long-term customer acquisition & retention strategy?   In a word, no.   How can this be?    Well, people that “price-shop” aren’t doing so out of any thought of loyalty or future business potential. A more accurate adjective is… “Price-hopping.” The majority of consumers who take advantage of those special discount vehicle ads or service coupons generally have no loyalty to the de...

There are a plethora of training programs and trainers in the automotive industry many of which have different styles, advice, and opinions. Often, those opinions vary widely. While training is indeed something I advocate in dealerships both as an ongoing initiative and for new-to-the-industry employees (no matter which department), no business can function as a singular unit when everyone has been influenced — and are operating — by many philosophies.   Let’s be real. Our industry has a turnover problem — especially in sales. Hiring a green-pea, showing them how to do a foursquare and then instructing them to go “get an up,” may sound very old school. But it is still the status quo in many dealerships. For those dealerships that do have training integrated into their cultures, great job. But not all training is equal. I’m not necessarily advocating one training system over another… they all have their own pros and cons. What I’m saying is that leadership within the dealership ne...

In this industry, we invest plenty of time trading SEO strategy and concepts with each other for reciprocal advantage. It’s an amazing thing. Not every industry does this. Unluckily, we spend less time in discussing about how to grow our own SEO plans. While every SEO plan is – and should be – variant, there’s a latent plan to growing strategies: A mind map: A mind map is a location to set up your plan from the square one. A mind map is actually a branching section of classes, basically stretching out from the center, shifting from more local to more particular classes, with concepts becoming more powdered. It isn’t an imagination of your final plan. A mind map exists not to assist you announce your strategy, but to assist you to perceive about it. Mind maps are equipment's that assist you to imagine your perceiving procedure in a way that makes it simpler for you to mix concepts by assisting you to notice how they suit together as a whole. They assist to lessen the load that you...

In a recent blog, I wrote about how content marketing is more of a long-term play.   In addition, to attract an audience, it is vital to offer more than purely sales content and “buy now!” messages. Consumers are constantly bombarded with these salesy messages. Therefore, any business relying solely on that type of marketing strategy is destined to become part of the noise, rather than stand out from the crowd.   Content marketing offers so many benefits over and above attracting eyeballs. But many marketers fail to consider creative, well-planned content as part of their inbound marketing strategy. It is certainly easy to get distracted by the many things that need to be done in any business or dealership. This can lower the priority of content creation. But, this can in fact hurt your business more than you may think.   A recent article posted on Business2Community shares the many benefits content marketing brings to a business, including:   Increases b...

To buy a car is among one of those dreams that almost every household and individual cherishes within their hearts. Whenever we buy a car or any other automobile it becomes a new member of the family. Like our body needs proper treatment and regular visits to the doctor, our cars also need the same at regular time intervals which are also known as service . A visit to the service center for the vehicles is as necessary as visiting a doctor. Mini Servicing at Home: Servicing your cars basically means that you take an appointment with the service centers , submit your car with them, perform corrective measures and check your vehicles overall. But this can cost you a huge sum at times and the repair centers can make an extravagant bill which is not even needed. Therefore, to solve this problem you can undertake a mini car service at home, which can help you cut down costs and also maintain your vehicle for the time being.  The first and foremost thing is to know your manual. Do ...

Driving is a very important aspect of becoming a mature adult. More importantly still is the skill and care in which you drive once you’ve earned your license. Becoming a safe driver not only impacts you while you’re inside of your car but it also affects your life outside of your car. Lower Car Insurance Premium Maintaining a valid and current car insurance policy is a requirement for any vehicle that is driven on public roads and highways. Unfortunately, the premiums for most car insurance policies are rather expensive. The premium will increase every time you have an accident or make a claim against your insurance policy. Before a car insurance company will agree to issue you a policy, they check your driving record to see if you have a history of reckless driving or accidents. The more incidents you have on your driving record, the higher your insurance premium will be, so practicing safe driving and avoiding accidents can help you save money on your car insurance premium. A Cl...

Developing an ecommerce business generally speaking and a business of  magento  stores is hard enough without the chore of wooing a customer to make a repeat purchase. Repeat customers are difficult to win, and the job of convincing has to repeat after every purchase. The Need for a Reward Program Sometimes momentum carries the customer from a second purchase to a third, but you cannot count on it. This is where customer reward programs present themselves as an effective marketing tool. You can offer the customer a bonus in exchange of loyalty, and also build a database of information about your customers. A Reward Program Gives You Valuable Demographic Information When you have a reward points program, you have a way of capturing some demographic information about your customers, unlike physical stores that know nothing about the person standing in the checkout line. Using this demographic information, you can target the particular wants...

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes.  Click here to download the full report . This week’s Market Insights Report shows where cars saw a greater decline last week after a handful of weeks of strong retention trends. A few car segments were close to being unchanged on the week, while four truck segments finished the week either unchanged or in positive territory. The report also gives an update on incentives activity. Volume-weighted, overall car segment values decreased by just -0.20% last week. In comparison, the values had increased at an average rate of +0.05% per week during the previous two weeks. Among car segments, Prestige Luxury Car and Full-Size Car values decreased the most last week. Volume-weighted, overall truck segment (including pickups, SUVs, and vans) values remained nearly flat last week. In comparison, the values had decreased...

Dealerships spend a lot of money on leads. The bigger the store, the more money spent. And, added to that expense are staffing costs and the time and effort involved in trying to engage with consumers who submit the leads.   In the car shopping process consumers conduct a considerable amount of research and visit many different touch points. A major goal of any dealer’s digital advertising is to engage that consumer, capture their interest in a vehicle and get them onto their website. Typically, at that point, the consumer has narrowed their vehicle choice down to one the dealership has in stock, and the behavior indicates a low-funnel buyer.   Then the magic happens… and that customer converts on your website. But then the process grinds to a sickening halt.   Wait a minute – what the heck happens here -- why do so few of these leads turn into actual sales?  Something inevitably motivated that car shopper to fill in that form to get more information and initia...

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced a joint study with research firm, Ipsos: “Today’s Auto Buyer and the Digital Retailing Experience." The report looks at points of view of both the consumer and the dealer to better understand the shopping journey, and how and where digital and mobile strategies have changed the consideration, negotiation, and buying processes. While recognizing that the car-buying process still carries an air of frustration and distrust, the goal of the research is to identify opportunities to make the buying process more satisfying all around. Click here to access the complete report. How Consumers Select a Dealership The first disconnect the study revealed was in perceptions about how consumers select a dealership. Dealers’ perceptions were that their reputations and prior positive experiences are what bring consumers in the door. However, the most influential factors in consumers’ selecti...

TFC car title loans Riverside to ensure that the residents of this area do not get left behind when it comes to enjoying our wide array of benefits. We ensure that our main aim is not to repossess the cars of our customers by to help the customers with their financial situations and give them a fair way of repaying back the loans. The loan application process is easy and very fast. A customer will fill in a short form and in a few minutes get notified if they qualify for a loan or not. A lot of paperwork is also not needed as you will only be required to submit some basic verification documents. As soon as the application process is over, your loan request will only take one business day after which you will receive your money. Unlike other lenders, we ensure that we give you the money as soon as we can because we understand the need to meet urgent financial emergencies. The second benefit you will enjoy with us is that you will be allowed to continue driving your car throughout the...

Thе wоrld есоnоmу hаѕ bееn vеrу uncooperative fоr almost any buѕіnеѕѕmеn, еѕресіаllу аutоmоtіvе dealers whо are ѕtrugglіng with thе сrunсh аѕ nеаrlу еvеrуоnе еlѕе іn business is. Pеорlе аrе ѕіmрlу hаrdеr tо соnvіnсе thеу need to gеt a саr оr a new оnе tо rерlасе whаt they mіght have hаd for years. Indееd, buуіng аnу sort of vеhісlе these dауѕ іѕ nо lоngеr a ѕіmрlе mаttеr. Thе есоnоmіс downtrend gеnеrаllу nоtеd іn mоѕt соuntrіеѕ hаѕ made реорlе more соnѕсіоuѕ about thеіr еxреnѕеѕ. Mоrе thаn аnуthіng, it hаѕ tаught them to weigh thеіr рrіоrіtіеѕ аnd сultіvаtе thе dіѕсірlіnе to ѕtау соmmіttеd tо thеѕе рrіоrіtіеѕ. Still, аt thе еnd оf thе dау, automotive mаrkеtіng реорlе still have tо соntіnuе wіth thеіr job еvеn іf іt means fіndіng еvеrу роѕѕіblе аvеnuе thаt lеаdѕ to increased productivity. This is the hard part of the life of an automotive dealer or automotive marketing people. Of course, еvеrуоnе who plans to ѕеll nееdѕ реорlе to sell to. Prоѕресtіng іѕ, thus, a vеrу іmроrt...

Companies involved in hauling large amounts of raw materials are all likely aware of the difficulties that exist in keeping track of the amount of material being moved. There are many factors that can affect how materials are measured which makes it extremely difficult to make accurate calculations of incoming and outgoing payloads. However, a new 3d Scanning technology has changed the industry for trucking companies that deal in the shipment of raw materials. Factors like water, for example, have a huge impact on weight making traditional load weights quite problematic. According to Loadscan.com , There are systems of measurement, such as bucket counting and truck accounting can also have issues with materials becoming compacted over the course of their journey. All of this boils down to one main thing, without an accurate method of calculating loads there is always going to be problems arising between sellers and buyers of materials of these types. One of the most impressive techno...

by Ralph Paglia via Everyone's ADM Blog Posts - Automotive Digital Marketing

Edgy and slightly unfamiliar designs have been gaining popularity in the auto world, and the Kia Soul is one example of an urban commuting car laden with cool tech, and capability for high fuel efficiency. The  Nissan 370Z and Juke is being reborn into the “Kicks” with some major changes for the 2018 model year. One of the vehicles that pay homage to the trend of different colored roofs many cars are sporting, it offers a city-dweller's commuter vibe, with even a bit of design inspiration from the likes of the iconic and small-sized carmaker Fiat. Coming with a 1.6-liter four-cylinder rated at 125 horsepower and 115 lb-ft of torque, you'll be zipping around the tightest city streets or offerings of open road with ease.   A 7.0-inch touchscreen with Apple CarPlay and Android Auto, as well as the Around View Monitor which uses multiple cameras to give you a proper bird's eye view, are on board as new tech features to make the drive easier. With Siri voice commands at the c...

Are you on the lookout for LED Lighting for Car Dealerships ? You have factors to understand more about Luna Energy Partners if the response is yes.   Luna Energy Partners are frequently thought about to be the one stop option for numerous kinds of LED lighting with a concentrate on LED lighting for car dealers. This consists of car dealership car park lighting and lighting of car dealers.   Luna Energy Partners have years of experience and competence, and for that reason they will have the ability to provide both ready-mades in addition to extremely personalized LED lighting services. We share listed below the different locations of knowledge so that readers and potential consumers can understand something more about their qualifications and the sort of product and services that Luna Energy Partners deal. Car dealership owners and those who are running the show on their behalf will get a lot from these details.   Why Luna Energy Partners? LED Lighting for Car Deale...

Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of marketing with more up-to-date attribution models, dealers are failing to leverage the best technology to reach customers.   There is an obvious challenge. While selling cars over multiple channels can be a good thing, all channels are not created equal. How do you know where to invest your ad dollars for the best ROI, especially with so many touchpoints, vendors and diverse reporting standards?   In my opinion, it’s time for a data standard.   Data Standardization: What’s the Big Deal? When it comes to data standardization there is a glaring challenge: Lack of consistency in measuring marketing effectiveness. No common language exists that allows us to hold each other accountable and move the industry forward. And this is felt by everyone: dealers, vendors and OEMS. Think about it. How many v...

Today, it’s a well-known fact among dealers that a consistent presence on social media properties is vital to keeping their brand in front of consumers. It has also been found that some different types of content – text, images and video – perform better than others.   However, it’s still very difficult to know what the best TIME is to post content in order to maximize exposure. Consider this: A person charged with posting 19 pieces of content a day, planning to promote just 4 of them, has an overwhelming choice of 7 TRILLION different ways they can post that content.   A recent  study by the University of Notre Dame analyzed posts from major media outlets and conducted interviews with social media managers in an attempt to discover how managers decide when to post and what type of content most impacts engagement. The study also aimed to discover how much brainpower the viewer uses when looking at the post, and what emotions it elicits.   The study found that ...