Watch Out, Google Is about to Supercharge Reviews!
These days, reviews are an incredibly important part of the purchase process for all retail businesses. In fact, according to a recent article , online reviews influence a whopping 93% of consumer purchasing decisions. Car shoppers increasingly turn to reviews when deciding who they should buy a vehicle from, which is the 4 th step in Google’s 5 step consumer car-buying process. At this point, the consumer is a pretty low-funnel, the only remaining step being “Am I getting a good deal?” Car dealerships have long been trained by both vendors and manufacturers to pay attention to reviews; to respond to and interact with any consumers that leave reviews for their dealership. Historically, one of the single most important areas on Google is a dealership’s Google My Business page. It is one of the first things to pop up when a consumer searches for a dealership. Too many bad reviews can mean the dealership loses sales without even getting to know about the prospe...